H804: אַֹשּׂוּר‎

Or iashshur {ash-shoor'}; apparently from H833 ('ashar) (in the sense of successful); Ashshur, the second son of Shem; also his descendants and the country occupied by them (i.e. Assyria), its region and its empire — Asshur, Assur, Assyria, Assyrians. See H838 ('ashur).

Транслітарацыя:
'ashshûr 'ashshûr

Фанетыка:
ash-shoor', ash-shoor'